Amazon’s Q AI assistant provides answers to queries about company data

AWS, Amazon’s cloud business, has introduced a chat tool named Amazon Q, catering to businesses for specific data-related inquiries.

Adam Selipsky, the CEO of AWS, unveiled Amazon Q during his keynote speech at AWS re:Invent. Amazon Q functions as an AI assistant, allowing users to seek information about their businesses using available data. For instance, employees can seek guidance on the company’s latest logo usage regulations or comprehend another engineer’s code for app maintenance purposes. Q streamlines the retrieval of information without the need for employees to sift through numerous documents.

AWS said Amazon Q was trained on 17 years’ worth of AWS knowledge and can be used to ask questions specific to AWS use. It can suggest the best AWS services for a project.

Dilip Kumar, vice president for AWS Applications, told The Verge in an interview that each instance of Amazon Q on AWS services will look different. On Amazon Connect, Q is deployed in real time and essentially listens in on a customer call to get information like account details. It gives the contact center agent the relevant answers to questions without the agent needing to find it themselves.

Pricing for Amazon Q in Connect starts at $40 per agent per month. According to AWS’s Connect website, users can try Amazon Q in Connect “for no charge until March 1, 2024.”

Other companies have built similar products. Microsoft’s Copilot does something similar for Windows users, Dropbox’s Dash lets people query their stored documents, and Notion announced an AI-powered notes search feature this month.

Companies, particularly those in highly regulated industries like finance and healthcare, often point to their inability to fence off their data and make sure their information is not used to train future versions of the model. AWS said the ability to redact the personally identifiable information of their customers’ end users will also be part of the guardrails, but it is not immediately available yet.

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