The messy 9-year development of Dead Island 2

If ever a game was sold on an inspired trailer, Dead Island was that game. Originally announced at E3 2006 by developer Techland, then best-known for its work on the Call of Juarez series, Dead Island suffered considerable delays before eventually breaking cover with a CG trailer that grabbed everyone’s attention. Showing a family’s grisly fate in reverse order, with an understated piano backing as time speeds up, slows and freezes, the quality of its cinematography was unusual then and now.

The game, of course, was nothing like this trailer. But this is what sold Dead Island to people. Fair warning: The animation is graphic, and caused controversy at the time for its inclusion of the family’s young child.

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