(Pocket-lint) – IFA Berlin is one of the most significant spots on the calendar for tech product launches.
IFA, or Internationale Funkausstellung, is Europe’s biggest tech show. Held in Berlin over the first few days of September, it’s the place where the biggest brands, like Samsung, LG, Sony and Philips, often showcase the latest consumer devices and appliances.
The show started in 1924 as a radio convention and, unlike many rivals, is open to the public. That means anyone can go and marvel at the latest and greatest technology.
When is IFA 2022?
- Press days: 31 August – 1 September 2022
- Public days: 2 – 6 September 2022
After a forced absence due to the pandemic, IFA will return as a full-fledged trade and public show this year. ShowStoppers – the event that invites brands and media to a supporting event – will also open its doors once more.
The show opens to the public on September 2, but the press is always invited a day or two beforehand. That’s when most of the big announcements are made and product launches take place – so that’s when you need to be on the lookout for all the exciting news.
What will be announced at IFA 2022?
The buzz around IFA 2022 is already well underway. We’re getting information from a number of different brands about what might be happening at the show and, while the main product launches themselves will be a closely guarded secret, we can get a good idea of what to expect based on which companies are holding events and any product leaks that have emerged so far.
Here are the highlights of what we’ve heard so far.
Asus is holding an event and has already confirmed that it’s going to be about the Zenbook 17 Fold OLED. This was originally showcased at CES 2022, but it looks like it’s going to be getting a proper launch, so we’re expecting to hear the price and when you can buy it.
Bang & Olufsen
Bang & Olufsen will be announcing “a new, game-changing product” at IFA 2022, although we don’t yet know quite what to expect. We’ll bring you more from the show.
However, if you’re in Berlin over the IFA period, you can find out for yourself too – B&O is hosting The Sound Bar (at Carl Fritz) as a pop-up experience in the heart of the Mitte district. It will open its doors to the public for free from 12.30pm – 4.30pm each day, 1 – 3 September. As well as demo the new product, visitors will be guided through the evolution of Bang & Olufsen products to this point.
Smartphone and tech brand Honor will be attending IFA this year. It will also host its own IFA keynote address on Friday 2 September, with CEO George Zhao talking about the company’s goals for a connected future.
Huawei often has a presence at IFA. In the past, it has held many major smartphone launches in Berlin, but it might be that the focus is on other products it offers this year – like laptops.
Jabra has confirmed that it will be back at IFA 2022 – and that it won’t be going to the show empty-handed. We’d expect a variation on the headphones it launched earlier in 2022.
LG often has a big presence to show off televisions and display advancements and that will be the case again this year. So far the company has announced that the 97-inch LG G2 Evo OLED will go on sale and we’ll be getting the date and price soon. Elsewhere it has shown off the LG Styler Shoecase and Showcare, which is an appliance that can show and care for your shoes.
Nokia has confirmed it will be at IFA 2022. It hasn’t been a huge participant before, but has on occasion launched devices around the same timeframe. The oldest products in its portfolio are towards the top end of the scale – so perhaps it’s time for something high-end from HMD Global?
Ok, so technically it’s not an IFA launch, it’s actually happening in Paris, but it’s within the same timeframe so it will all blur into one. Oppo has confirmed it’s launching the Oppo Reno 8 Series into Europe, bringing a mid-range device in to offer more variety at more affordable prices.
Panasonic often has a strong presence at IFA, but hasn’t always launched new products at the show. Sometimes it uses the occasion to tease what it might show off at CES.
Philips TV/TP Vision
TP Vision – which operates the Philips brand in the UK and Europe – often has a big presence at IFA and we’re expecting announcements in both television and Philips audio.
Samsung often has one of the biggest displays at IFA, but doesn’t always have new products to announce. With Galaxy Unpacked already taking place earlier this month, there’s usually a focus on home cinema and television. There will be a press conference to tune into though.
Sennheiser is hosting a media event at which we’re expecting to hear about a new product. We suspect there’s going to be a leaning towards Ambeo at this event, so perhaps a more affordable Ambeo soundbar?
Sony has long been a participant at IFA, on many occasions having the largest stand at the show. It’s been the launch venue for headphones, TV and a whole range of other devices over the years. We do know that there’s going to be a Sony Mobile announcement, with an online event for it, so it’s expected that we’ll see the Xperia 5 IV launched.
TCL has confirmed that it will be showing off home theater and smart home devices – as well as saying there will be some world-first exhibits at the show. There’s a press conference scheduled so we’d expect something big in the TV segment that TCL will want to show off.
Writing by Chris Hall.