Dbrand Sues Casetify for Copying Its Teardown Designs

Dbrand, known for its teasing approach towards brands like Sony and Nintendo, is now engaged in a legal battle of its own. The company is filing a lawsuit against Casetify, alleging that Casetify has unlawfully replicated Dbrand’s Teardown device skins and cases that mimic the internal components of phones, tablets, and laptops, with Dbrand also announcing new X-Ray skins alongside the lawsuit.

Dbrand introduced its Teardown products in 2019 in collaboration with JerryRigEverything (Zack Nelson), a YouTuber known for dissecting new devices and creating transparent mods. The Teardown skins and cases give the appearance of a device being disassembled with a transparent backing, while in reality, it’s just a vinyl decal or a case the phone is placed into.

Although adhering a decal to the back of a phone may seem simple, a significant amount of effort is involved in creating these designs. Dbrand meticulously disassembles the devices, such as iPhones, Google Pixels, MacBook Pros, and Galaxy Z Flip 5, scans their internals using commercial-grade equipment, and then edits the images to remove screws, cables, wires, and reposition components to fit the back of the phone, laptop, or tablet before printing.

Casetify is accused of unlawfully utilizing this work for its own phone cases. Following the public announcement of Dbrand’s lawsuit, Casetify removed the infringing case lineup from its website, maintaining that it has always prioritized originality.

The conflict began when Casetify launched the Inside Parts line of phone cases, featuring images of phone components on the exterior. However, discrepancies in the designs were noticed, with one user on X (formerly Twitter) pointing out that Casetify appeared to reuse the same internal image across various phone models, resulting in inaccurate representations of the devices.

Dbrand publicly addressed Casetify’s actions in a video, revealing how Casetify appeared to have recycled the same design for Apple, Samsung, and Google devices, accompanied by a mocking caption “iNsiDe PaRtS.” In response, Casetify released a new line of transparent-style phone cases known as Inside Out, which Dbrand claims was achieved through stealing its designs, while also attempting to modify the designs to appear different.

Dbrand presents substantial evidence supporting its allegations

The legal battle between Dbrand and Casetify over alleged design infringement has taken an intriguing turn. Dbrand claims that Casetify replicated 117 different designs, including Easter eggs like the “R0807” tag and phrases, which point to Dbrand’s unique branding. Instead of issuing a cease-and-desist order, Dbrand has chosen to file a federal lawsuit in Canadian courts seeking substantial damages. According to Dbrand, Casetify removed the cases in question from its website within 24 hours of the lawsuit becoming public.

Casetify has responded by acknowledging the copyright allegation and stating that it has promptly removed the disputed designs from all platforms. The company is also looking into a DDOS attack that disrupted its website when the allegation surfaced.

Notably, Dbrand has also introduced a new set of X-ray skins, distinct from the Teardown designs, which are black and white and capture intricate details not visible by simply removing the back cover of a device. The timing of this release alongside the lawsuit may raise some eyebrows, especially considering the prominent feature of these skins in a video discussing the legal dispute.

It’s important to note that The Verge recently collaborated with Dbrand on a series of skins and cases. This collaboration brings an interesting angle to the ongoing legal battle between Dbrand and Casetify.

[*Update November 24th, 6:30AM ET:*] Casetify has removed the accused cases from its website.

[*Update November 24th, 9:41AM ET:*] A statement from Casetify has been added.

You can find the original article [here](https://www.theverge.com/2023/11/23/23958788/dbrand-casetify-lawsuit-teardown-skins-copyright).

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