Taylor Swift’s highly successful Eras Tour has had a significant impact on culture wherever it has traveled. From economic influence to the enthusiasm of fans capturing moments on camera, the tour has also seen unprecedented data usage. During the busiest day of Taylor’s three-day stint at AT&T Stadium in Arlington, Texas, AT&T’s network alone processed a staggering 28.9 terabytes of data, representing an immense amount of photo and video sharing.
This exceeds data usage records at other venues, with 23 terabytes at Nissan Stadium in Nashville, 12 terabytes at Mercedes-Benz Stadium in Atlanta, and 8.6 terabytes at Raymond James Stadium in Tampa. Additionally, at Gillette Stadium in Foxborough, Massachusetts, a record of 4.8 terabytes data was generated despite extremely rainy conditions, while the US Bank Stadium in Minneapolis saw a peak of 6.6 terabytes in data usage.
Comparatively, other events such as the Super Bowl at State Farm Stadium in Arizona and Rodeo fans at NRG Stadium in Houston also recorded substantial data usage, indicating the immense demand for data during large-scale events.
It’s evident that live events, particularly those of popular artists, are driving significant data consumption trends, ushering in a new era of connectivity experiences.